New Recipe: April Fools Day brings sub hand, purple Wimbledon and waffle toaster

For some reason, April 1 every year sees a glut of new inventions being announced.

Oh, and then, as suddenly as they are announced, they disappear for good.

Or it’s almost as if they weren’t genuine in the first place.

Let’s take a look at some of the latest announcements from big brands timed specifically for April 1.

Subway’s Helping hand

Today, Subway announces the launch of their new ‘Helping Hand’ gadget – allowing users to scroll, swipe and like online without spilling the contents of their Footlong Sub.

Subway’s best-selling sandwich format, the Footlong, comes packed with a choice of delicious fillings and toppings. However, the giant sandwich occupies both hands – leaving customers unable to catch up on social media or messages during their lunch hour.

The new smart-tech gadget, which provides a ‘third hand’ solution, is attached via an ergonomic wrist-strap. The device firmly clamps a Footlong Sub, holding its contents in place so customers can switch between smartphone apps without having to put down their lunch.

Multi-taskers can now enjoy their favourite Footlong Sub without risk of a Southwest Sauce spillage or a tomato tumble, with the gadget being trialled nationwide from April 1 for customers who pick-up their Footlong Subs orders in-store.

A Subway spokesperson said “Our smart-tech is going revolutionise lunchtime. It’s a gamechanger for customers who don’t want to lose out in their midday break. For anyone that finds the idea a bit weird, we’re still happy to just cut their Subs in half.”

Smoup

When it comes to drinking food, the experts at Heinz and innocent believe the more the berrier. That’s why the two icons have teamed up on April 1 to give you the fruitiest, veggiest drink you never knew you needed, until now, Smoup! Part soup, part smoothie, Smoup is a tasty blend of the iconic Heinz Cream of Tomato Soup and innocent’s best selling strawberry and banana smoothie.

As British tastebuds continue to evolve, Heinz and innocent continue to pioneer groundbreaking new flavours. If you’ve ever, erm, wished that you could enjoy a hearty soup and a refreshing smoothie at the same time, then you can thank your Smoupy stars that Heinz and innocent decided to jump on a Zoom call together and make Smoup a reality.

Combining 111 years of Heinz soup know-how and 22 years of innocent messing around with bananas, this curious mash up will set tastebuds and tongues wagging. Close your eyes, open your mind, and imagine the best bits of these much-loved drinks, together at last: hearty tomatoes that warm you to your core, whilst sweet strawberries and bananas giving you a zesty burst of freshness. All you have to decide is, do you eat it or drink it?

Diletta Fagioli, Senior Brand Manager at Heinz said “We were very excited to make Smoup a reality with help from our fruity friends at innocent. At Heinz, we love to create new and tasty products for the public whether it’s Heinz Creamz, mixing Heinz Cream of Tomato Soup with Heinz Beanz or even a Heinz Tomato Ketchup filled truffle, there’s nothing we’re scared to try and we always make it taste delicious. Initially you might question why we wanted to create this, but once you try it your doubts will subside, and you’ll be pleasantly surprised by this chilled delight. Smoup is going to be a craze that sweeps the nation this April.”

Anna Clare, innocent’s Head of Good Ideas said: “Liquid fruit plus liquid veg? It’s liquid gold. Drink it hot, drink it cold, drink it with a spoon, dip bread in it…it’s more versatile than a Swiss Army Knife, and a lot easier to swallow. Don’t know why we didn’t think of it sooner. It’s the greatest British food combination since fish and chips. Maybe we’ll blend those next.”

Potato waffle toaster

Potato Waffles are an iconic part of British cuisine, but for too long, fans have been unaware that the meal time favourite could be toasted. To clear things up once and for all, the world’s first ‘Waffles Only Toaster’ has now been created.

Only the beloved potato waffle will fit within the toaster’s specifically sized slots, having been created to the exact measurements of Birds Eye’s iconic product.

The ‘Waffles Only Toaster’ includes a heat activated potato waffle print that slowly turns golden until the crisp yet fluffy waffles pop-up in just five minutes. The toaster also plays the iconic Birds Eye “waffly versatile” theme tune, as the waffles toast to perfection.

The launch celebrates 40 years of Birds Eye Potato Waffles and 85 years of leading home and kitchen appliances brand, Morphy Richards.

Jess Ali, Senior Marketing Manager at Birds Eye, said: “Many fans are still unaware that you can cook waffles in the toaster, so it made total sense to launch a toaster that can only cook our iconic Potato Waffles. Given our joint expertise and shared birthdays, we felt it was about time we joined forces with Morphy Richards to create the ultimate waffle toasting appliance. We can’t confirm yet when fans will be able to get their hands on the real deal – but watch this space!”

Annaliese Curtis, Marketing Manager at Morphy Richards, said: “We don’t want to waffle on too much but we’re confident this new bespoke appliance will be the toast of every kitchen in the country! Birds Eye potato waffles and Morphy Richards have both been firm family favourites for decades so what better way to celebrate our anniversaries with a bespoke potato waffle toaster for all those die-hard fans, helping to make meal times even easier.”

News of the partnership comes following last year’s announcement that Birds Eye had added ‘toasting’ as a new cooking method to packs of its Original Potato Waffles, much to the delight of fans

Hot Tea Tap

Tea-lovers purchasing a new property from Keepmoat Homes are in for a treat – in what is believed to be a world first, the housebuilder is installing instant hot tea taps in the kitchens of its new homes.

With the UK being one of the largest tea consumers in the world, and with more people working from home this last year, the top ten national housebuilder came up with the idea of an ‘instant tea solution’ for homeowners.

The company drew on industry-leading technology and techniques to deliver this latest innovation designed to provide homeowners with the perfect brew at the turn of a tap.

The appliance has been designed to dispense cold water, hot water as well as tea at the homeowner’s convenience depending on how the tap is turned.

Dan Crew, Regional Managing Director at Keepmoat Homes, said: “We’re always looking for new and innovative ways to make our homeowners’ lives a little easier and with many of us now working from home, and tea consumption on the rise, we created the perfect solution, a hot tea dispensing tap.

“Sitting down with a cuppa is an instant mood-lifter and there’s science behind the feel-good factor, it contains antioxidants, boosts the immune and digestive system, whilst containing less caffeine than coffee.

“The instant hot tea tap is designed to reduce the time waiting for the kettle to boil and the teabag to brew. It also declutters the kitchen of a kettle and there’s no more dropped teabags on the floor.

“The biggest task was finding the right consistency for the tea as we appreciate everyone enjoys their cuppa at different strengths, but our R and D team have cracked a ‘perfect brew’ system which allows tea-drinkers to easily regulate from weak to builder’s.”

Keepmoat Homes’ instant hot tea taps have already been installed at the company’s Dominion development on Woodfield Way in Doncaster, which is bringing over 400 new homes to the area. The innovative taps will be rolled out as a standard kitchen fixture across all developments this year.

Pringles launches lip balm

Pringles is launching an exciting range of lip balms in two if its iconic flavours – Salt & Vinegar and Sour Cream & Onion. The limited-edition range will leave lips feeling moisturised with that light Pringles tingle. The balms will keep your favourite flavour on your lips all day and can be purchased separately or in a share pack.

Pringles is known for releasing some weird and wonderful flavours across the globe including Salt & Seaweed, Blueberry and White Chocolate Peppermint. This is the first time the brand will enter the beauty market by releasing the Pringles Lip Balm. The idea came from consumer research that revealed consumers love the tingle left on their lips after snacking on Pringles.

After months of research and development, the unique tingly quality has successfully been added to a lip balm and the exact flavour notes have been achieved.

This isn’t the first time Pringles has brought its unique flavours to some surprising items. In December 2015, the brand launched festive candles in Texas BBQ, Cheesy Cheese and Pig in Blankets scents. The Merry Pringles candle range was a huge success and the launch of the lip balms is expected to divide the nation just as much.

Speaking about the launch, Florence Kayll from Pringles said: “We’re always looking for fun, innovative ways to surprise and delight our Pringles fans and we think the new lip balms will do exactly that. After months in development, we can’t wait for people to try them.’’

The Salt & Vinegar and Sour Cream & Onion Pringles Lip Balm will be available soon in all Pringles stockists.

Lockdown ice cream

In 2020, it seemed like everyone had transformed into Mary Berry during lockdown.

Millions across the nation dusted off their mixing bowls and dug out their baking trays in a bid to distract themselves from impending boredom.

Filling our days by jumping on the latest viral trend – Brits baked banana bread, stretched sourdough, and whipped dalgona coffee.

With the end of lockdown in our sights, one ice cream brand believes its time to celebrate and pay homage to the food trends that kept us going in 2020.

Wheyhey, the UK’s first sugar-free ice cream, is testing a trio of new ice cream flavours to reflect last years most popular recipes.

The first flavour set to launch is of course, Banana Bread – achieving viral status with a whopping 45,000 photos of the bake posted in one month alone on Instagram.

Taking the number one spot as BBC Good Food’s most searched recipe ever, ice cream fans can expect a creamy banana serve, boasting broken chunks of moist banana bread throughout.

Next, notoriously known as a challenging bake to master – Sourdough! Torn sourdough chunks rippled throughout vanilla ice cream; this sweet and savoury combo imitates the scent of a baker’s oven upon lifting the lid.

Finally, whether you were used to get your daily caffeine fix from Starbucks or your independent café, watching the world go by from a coffee shop window seemed to be a thing of the past in 2020.

With withdrawal symptoms fully under way, coffee fans started making a delicious new drink at home during lockdown – dalgona coffee.

According to Google Trends, Dalgona Coffee became the most searched coffee drink worldwide, surging by 1,800% in mid-March.

Made by whipping equal proportions of instant coffee, sugar, and hot water until it becomes thick and creamy, the masterminds at Wheyhey have taken the drink one step further in frozen form.

Brits can expect a light and fluffy coffee flavoured serve, rippled with rich coffee sauce and a whipped cream core.

Dan Kaminski, head of innovation at Wheyhey, commented “Our motto is to live outrageously well – even in lockdown!”

“With light at the end of tunnel, we felt it was about time to reflect on the good and end this period on a sweeter note.”

“This collection pays tribute to a time where the nation rallied together, embraced a new way of life and tried something new – whether it was a success or fail!”

As the product has only entered initial stages of development, a price nor timeline has been set defining when it will become available in stores.

Meatball bathbomb

Frankie and Benny’s has today announced a limited edition ‘Meatball Bath Bomb’ which lets you bathe in the aroma of its signature ‘Meatballs al Forno’ to celebrate 25 years of the iconic dish.

The restaurant chain, founded in 1995, first added its now signature dish to the menu in April 1996 and so, to celebrate the anniversary Frankie & Benny’s has created a bath bomb which will bring all of the aromas of the mouth-watering dish to your bath time.

Each flavour of the authentic Italian meatballs, which were developed based on the traditional meatball recipe with the brand’s Italian family supplier, is replicated in the bath bomb. As you submerge it in water you’ll be greeted by scents of pork and garlic, followed by chilli and tomato before hints of lemon and black pepper. You’ll be whisked away to your local Frankie & Benny’s in a matter of seconds.

The 200g bath bomb is larger than the average bath bomb (180g) to replicate the restaurant’s meatballs which, in true New York fashion, are bigger than most, and will be available online this April only at Frankie & Benny’s for just £9.99. There will only be 2,000 made so it will be first come, first served.

If it wasn’t tempting enough, each order of the bath bomb will come with a free dish of ‘Meatballs al Forno’ to enjoy in the bath and make it the ultimate meatball experience.

Gabriele Barysaite, Senior Brand Manager at Frankie & Benny’s, said: “Meatballs are our signature dish and when we realised this month marked 25 years of ‘Meatballs al Forno’ being on our menu, we got thinking about how we could celebrate it in style. Our Exec Chef always says that our meatballs are so good you could bathe in them. So, we thought we’d give it a go.”

Ben Keggans, Executive Chef at Frankie & Benny’s, said: “When head office told me I needed to help make a recipe for a bath bomb I thought they were pulling my leg. When I realised they weren’t I got thinking. Our meatball dish is so plentiful in scent that I wanted to make sure that all ingredients came through in the bath bomb. Whilst you will smell all ingredients, the tomato and lemon come through the most. I have to say, it almost smells better than the meatballs themselves!”

Purple Wimbledon

The iconic grass at Wimbledon has turned purple ahead of the event this summer.

Transformed from its perfectly pruned green, to bright purple, the makeover of Centre Court is in support of Robinsons new Blackcurrant squash.

An official partner of the tennis championships for over 85 years, Robinsons ensured that every 8mm blade of grass on the world-famous Centre Court got a pitch perfect purple finish.

With 160 litres of non-toxic paint in pantone 2105C, the brand meticulously covered each individual strand, resulting in a bold, striking effect.

Purple clay courts are commonly seen in the tennis world. However, as the only Grand Slam event that’s played on grass, this is the first time in its history that the iconic turf on Centre Court has been altered.

Charlie White, Brand Director at Robinsons commented: “As Wimbledon’s long-serving partner, we were delighted when they agreed to support the launch of the newest addition to the Robinsons family. Our new Double Strength Blackcurrant squash is perfect for keeping families hydrated while they watch the tennis at home this summer or for taking on picnics with family and friends. We’re thrilled to have the most recognised tennis court in the world painted purple in our honour.”

Sausage roll plant

A super-rare plant species has been unearthed in Malton, Yorkshire. A genetically altered plant has grown with leaves of a Yucca and a Sausage Roll trunk.

A first of its kind, the Yorkshire Yucca Plant is perfectly edible with extracts of actual pork meat found in the trunk.

The edible plant, which has been in extensive testing for the last six months will officially launch to the public on April 1.

How has this new species grown you may ask? Well, the deserted land which sits opposite Castle Howard in Yorkshire, was previously used as a landfill site for a local bakery warehouse.

Upon discovery, the land was bought to grow Yucca plants, a very popular plant with many health benefits. 123 Flowers did not know that the fertile land would in fact produce edible plants.

This freak phenomenon has given birth to an all-new variation, a welcomed addition to the Yucca species. Coined the Yorkshire Yucca Plant after its roots, not only can this unique plant bring wellness benefits, it’s also a tasty snack.

Be the first to get your hands on this rare Yucca here (available from 1st April): www.123-flowers.co.uk

Bingo ban for number 20

Many would agree that 2020 was one of the worst years in history. So, to save Brits from being reminded of this terrible time, Buzz Bingo is removing all mentions of the number 20 from its games.

Players will never again hear the words ‘One Score, Twenty’ called in Buzz Bingo clubs, or indeed online at buzzbingo.com.

Ben Gohall, Chief Funancial Officer at Buzz Bingo, said: ‘No one can deny that 2020 was a horrendous year, which is why we’ve made the decision to remove the number 20 from all of our games. We’re very hopeful that 21 doesn’t have to follow suit…”.

After temporarily closing all of its clubs to adhere to COVID-19 restrictions, Buzz Bingo will reopen its clubs in line with the proposed timeline for lockdown restrictions easing. Until then, members can still play online bingo and slots at buzzbingo.com.

Grass-cutting treadmill

Argos has announced the launch of its latest product, the Treadmow, available from today as part of the Spring/Summer 2021 range.

In a bid to help time strapped, multi-tasking loving Brits to do two things at once, the Treadmow combines two of the biggest lockdown trends, gardening and fitness, to get the nation ready for the summer months. And as lockdown restrictions start to ease, gardens across the country will be filling up for social occasions, meaning outdoor spaces need to look their best.

A hybrid of two popular products currently available on Argos.co.uk – the Reebok Jet 300 Treadmill and the Spear & Jackson Cordless Rotary Lawnmower – the new must-have item is the first of its kind, and arrives just in time for garden gatherings.

The new product comes after the retailer saw a huge increase in sales of both garden tools and exercise equipment over the past year, and treadmill related searches up 263%*. Hoping to make Brits’ lives easier, the Treadmow will enable customers to achieve the iconic football pitch stripes in their gardens ahead of the sporting season, all while getting in a workout as they set the treadmill to their perfect speed and incline.

An Argos spokesperson said “We have seen a massive rise in demand for fitness equipment and garden improvement products in the past 12 months, so it made sense for us to combine the two and create the ultimate home gadget to meet these trends.

At Argos, we cater for every need, and so we hope this new product offers the perfect solution for busy households this summer.”

Umbrella hats for outdoor dining

Meeting friends for alfresco lunch, drinks, or pizza but concerned that April showers will put a pause on your plans? Fear not… PizzaExpress has you covered with the launch of its brand-new Pizza Umbrella Hats!

Serve up looks with a whole lotta flava this alfresco season and make a statement with these fashion-forward accessories.

Available nationwide[1], the hats come in four iconic designs including the American Hot and Padana, and are the ultimate topping for picnics in the park – so stay dry this April while looking TASTY!

To order your Pizza Umbrella Hat, please visit: pizzaexpress.com/umbrella-hats

Buckingham Palace offices

Buckingham Palace is to become the most prestigious office building in London, in order to recoup lost revenue to the monarchy due to the devastating effects of the pandemic on tourism.

Leading office property consultant O&A Property has revealed today that they have seen secret documents in which the Royal firm is exploring the option of carving up part of the palace to create a huge co-working space to hire out to executives at a premium rate. This would become the most prestigious office address in London.

The Royal Family has taken a huge hit to its income as a result of the decimation of the incoming tourist industry and, with a mass return to the office predicted for the UK workforce over the Summer, they believe that the demand for exclusive and elite office space will be unprecedented.

Peter Dudley, MD of OA Property Consultants, says: “Buckingham Palace is located in the centre of Westminster City – which is the most desired office location in London, if not the world, so we predict the demand for this space to completely outstrip the availability – whatever price tag they put on it. There is also plenty of outdoor space for office workers to use in breaks: St James and Green Park are on the doorstep. This is set to be the most prestigious office address in the world.”

Buckingham Palace serves as the official residence and administrative headquarters for the monarch of the United Kingdom. It has 775 rooms, of which 92 are currently offices for the Crown. It is thought that around 10 of the 19 beautiful state rooms are to be transformed to office space. They are usually open to the public as millions of international tourists make their way to London each year to see the palace, but they are standing empty at the moment, which is seen as a huge waste of money at a time when the monarch could use an injection of cash.

O&A believes that executives will be looking for increasingly luxurious office environments with a choice of amenities and facilities to keep workers happy to go back into London.

“Buckingham Palace has a tennis court, lake and even a helicopter landing in its garden” he says “so our wealthiest of business clients can fly people in for meetings, which is a huge advantage. Also there is a post office, swimming pool, cinema and even a health clinic in the palace, so it ticks many boxes for premium office space.”

Rabbit helper

TaskRabbit has launched TaskRABBITS, an ear-resistable complimentary new service. From today, when a customer makes a booking, they can request a real-life bunny hops along to keep them company while their Tasker gets to work.

TaskRabbit’s mission is to help make everyday life easier for everyday people through its extensive range of services, and now the global platform is looking to spread even more ch-ear with TaskRABBITS. The add-on service is available on all tasks that take place within the home, be it painting, plumbing, furniture assembly or cleaning. Customers can leave the dust bunnies to the professionals, and focus on actual bunnies instead.

Taskers will arrive equipped not only with all the tools and supplies they need to get the task done, but also an adorable TaskRABBITS bunny, food, toys and a carrier – everything needed for the bunny to play safely and hoppily with their newest human friend.

TaskRabbit will be donating £1 from each of the first 4,000 bookings made on April 1st to bunny rescue charities to support the vital work they do rescuing and rehoming bunnies in danger.

“It’s been a difficult year for many, so we wanted to do something to bring a smile to people’s faces. With no further ado, lett-uce introduce our brand new TaskRABBITS service, available to anyone who books on the platform from April 1st.” said Cornelia Raportaru, Regional Director at TaskRabbit UK. “We’re sure our customers will hop at the chance to relax with a new furry friend whilst one of our skilled and reliable Taskers rattles through their to-do list.”

“Our lives are going to become a little busier than before as we start to get back to normality, so outsourcing that ever-growing list of to-dos has never been more important” added Professor Jessica O’Hare, behavioural psychologist. “What’s more, having some down time with a new fluffy friend can work wonders for your wellbeing, so I carrot recommend the new TaskRABBITS service enough!”

Ultrafruit found in Peru

The World’s First Ultra-Fruit is the one to beat! With over 3,000 times more antioxidants than the leading super-fruit, blueberries, it is packed full of essential vitamins and minerals and was found near the Manranon Rover. The newly found LIRPA SLOOF bean contains a new enzyme which has been named Enzyme AF21-1 by the International Lirpa University.

The bean was discovered in 2020 when London-based businessman and part-time explorer Wojtek Kolan stumbled upon it by chance. Wojtek had hoped to canoe down the full length of the 1,737km river over 100 days but on day 19 passed out due to the extreme humidity. The indigenous Wampis tribe came to Wojtek’s rescue and offered some traditional bean soup to help him feel better. Within hours of having the soup, Wojtek noticed his increased energy levels and could feel a spring in his step! It was as if he had never passed out.

Wojtek, CEO of LoveYourself.co.uk specialises in healthy food services and has been approached by numerous governments and global corporations to acquire the bean where some interested parties have even been aggressive. Wojtek refuses to share images of the bean with anyone, including its colour, size, and shape to protect his find and protect the beans’ exact location.

Wojtek strongly believes that he owns the bean and its properties as he owns the land where they grow, unless discovered elsewhere in the World. Something Lirpa University says is unlikely as the soil make-up where the beans grow is unique to Peru. Wojtek is heavily influenced by Tim Berners-Lee who created the internet and would like to follow in his footsteps by releasing the bean as a free-for-all in due course. As the bean could be life-changing for many, he is obviously reluctant for it to get in the hands of the wrong corporations and governments until guarantees are made that it cannot be misused.

World’s hardest mattress

With almost 50% of British homeworkers complaining of lockdown related joint, neck and back pain*, UK online bedroom furniture retailer Happy Beds, has seen an opportunity to develop The Concleep, the World’s firmest mattress.

Manufactured from the highest-quality Porofoam concrete, The Concleep Mattress’s anti-bounce technology improves back pain naturally over time, aligning your spine painlessly as you sleep.

Lucy Bolland, Marketing Manager at Happy Beds, said: “We’ve all been guilty of working in bed at some point during lockdown, but unfortunately it’s had a negative effect on our posture and back pain. Since March 2020, we’ve noticed a clear sales trend for firmer mattresses. So we noticed a gap in the market for developing the World’s firmest mattress. We expect the Consleep will revolutionise how we all sleep!”

Due to the Concleep’s durable finish, it’s the only UK mattress proven to be 100% resistant to bed bugs. The impenetrable surface of the concleep prevents a build-up of bacteria as found in other mattress brands, promoting a healthy sleeping environment.

Describing why Happy Beds chose to create a mattress made of concrete, James Flynn, Website and Product Manager at Happy Beds, says:

“We wanted to create a mattress that exceeded the firmness rating of every other brand. For people with back pain, it’s hard to find a mattress firm enough to help. The Concleep is about to change that.”

The Consleep is available to purchase from 1st April 2021, with the retail price starting at £3999. The mattress also comes with a 50-year warranty and a free hard hat.

Bingo rebrand

Online bingo industry stalwart WhichBingo has been renamed WhatWhenWhyWhereWhichBingo in a dramatic brand overhaul that was inspired by the company’s pet dog.

Founded in 2000 as a comprehensive directory of UK online bingo sites, WhichBingo has since expanded to become a thriving online community of bingo lovers who share reviews, news and experiences.

The site’s owners set out on a mission to find a name that would capture the comprehensive nature of WhichBingo’s offering, which includes an annual awards ceremony, a podcast, and daily news updates along with its unrivalled and always up-to-date directory of bingo sites.

Dogs have been a warm and friendly distraction for many since the lockdown started last year with a sharp increase in adoptions and WhichBingo wanted to harness this interest when looking for a new name to make sure it reflected the growing interest and their ever expanding user base

For this reason, the new site name was chosen from a shortlist by Bango, the company’s pet dog, who selected a treat that corresponded with WhatWhenWhyWhereWhichBingo on a list of potential monikers.

Also in the running were ‘The Online Bingopedia’, ‘All Things Bright and Bingoful’, and ‘Supercalifragilisticexpialibingodocious’, but Bango followed her nose to determine the company’s future.

Marketing Manager, Avril Primera, explained: “We really couldn’t decide between the six names on the shortlist, and we felt we’d be happy with any of them, so we thought we’d let Bango decide.

“She always has a nose for good decisions, and she went straight up to biscuit number four with no hesitation.

“We were really pleased with her choice, as we feel the new name really captures what we’re all about, targets our new wider user base and it gives us a fantastically unique URL!”

The site can now be found at www.whichbingo.co.uk and the site’s design team have added a new masthead as part of the project.

Port changes name

Cockburn’s Port will be changing its label to Coburn’s to help people pronounce the brand’s name as it should be.

The port producer has revealed via their official social channels that people had mispronounced their name wrong for over 200 years and so to give people a helping hand have updated their label to assist with the pronunciation.

VHS release for YouTube hit

One of TheSoul Publishing’s top channels, and the most-watched DIY digital brand in the world, 5-Minute Crafts is celebrating its fifth anniversary with the release of a collectible VHS boxed set. The five video cassettes will showcase the best of 5-Minute Crafts’ acclaimed DIY projects including ”Simple camping ideas for your awesome time in the wild”, “Easy growing plant hacks for your inner gardener” and crowd 2020 favorite “Golden butterfly made from bolt & nut.” The boxed set will be available in 19 languages.

“TheSoul Publishing is a forward thinking content creator always on the lookout for new content and viewership trends. Our research department used state-of-the-art data forecasting models and their conclusions were definitive: VHS distribution is the next big opportunity for digital media studios,” said Victor Potrel, TheSoul Publishing’s VP of Platform Partnerships. “5-Minute Crafts has been busy creating fun and light-hearted content for a cross-platform audience for the last five years and with this launch we further cement the brand position as the most innovative and #1 digital DIY brand.”

Since its inception in April 2016 with a video on painting flower pots, TheSoul Publishing’s 5-Minute Crafts’ popularity has enabled the brand to secure its spot as the number one DIY channel across the world with more than 200 millionfollowers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snap. This pivot to VHS will ensure continuing viewership growth for the brand across a key consumer segment. A VHS boxed set for one of TheSoul’s other most popular channels, Brightside, is already in the works and planned for release in Q3 2021.

For more on 5-Minute Crafts and TheSoul Publishing, visit https://www.thesoul-publishing.com/.

Get a job chewing

FIGHT is looking for a new CCO – ‘Chief Chewing Officer’ to join its team as it creates the UK’s first Willy-Wonka-style taste tester job role for vitamins.

FIGHT is calling for the nation’s most gummy-obsessed Brits to help create their next range of vegan gummies. The Chief Chewing Officer’s job will be to judge the chew-factor of each individual gummy, implement a chew-o-meter for future testing and come up with new, unique flavour combinations inspired by the latest food trends – perhaps a banana bread gummy or even soya latte for that morning boost!

Candidates must follow @FIGHTVitamins on Instagram and comment why they are the best person for the job. The successful candidate will not only have one of the best jobs in the world, but will also receive a lifetime supply of FIGHT Vitamins in exchange for their taste time.

Cow-based broadband

A rural broadband provider is beefing up fast and reliable internet access in the countryside – with the help of cows.

Voneus, which has an office in Carmarthenshire and is set to embark on a recruitment drive, has launched the Moodem, a small router which is attached to a cow’s collar and allows the public to log online with speeds of up to 50Mbps.

The device is set to revolutionise broadband capabilities in rural areas, often the site of poor or no internet access leaving lost commuters struggling to access maps on their phone or individuals unable to contact friends and family.

The Moodem, which connects to a small transmitter on the farmhouse or barn, has a range of 1.5km which means those looking to go online can do so safely without having to stand next to cattle.

Voneus, which specialises in connecting rural and hard-to-reach areas of the UK to fibre broadband, will fund the public Wi-Fi as part of its commitment to giving back to rural communities.

Gareth Wyn Jones of Tyn Llwyfan farm, Llanfairfechan, said: “The Moodem has been really helpful as you can get a quality wifi signal when you’re out in the field for whenever you want to watch a tutorial on YouTube, stream a film in HD or log on to social media.

“Not every rural community has a good internet connection, so securing reliable access for everyone is a real benefit.”

The Moodem can also provide an opportunity for farmers to boost sales at their farm shop or other businesses through advertising when people first log on. Alternatively, users can avoid promotional messages, by downloading the On The Moove app and creating an account.

NFU Cymru President, John Davies, said: “Rural communities here in Wales continue to struggle with poor broadband connections.

“This makes daily tasks impossible in some areas, and has been highlighted even more so during the last year.

“There are people across Wales who are still looking for a practical, workable solution to their connectivity issues and I’m sure many will be eager to give this latest project a try, especially with its links to agriculture.”

The technology is the very latest making use of Locational Optimised Omni Frequency (LOOF) on the cows and Locational Intelligent Roaming Prioritised Attenuated (LIRPA) on the farm building.

Zoe Day, head of marketing and communications at Voneus, said: “Looking back at LOOF LIRPA, we knew straight away this was ideally placed to support our mission to provide rural homes and businesses with the same super-fast broadband as you get in the city.

“We pride ourselves on being part of the communities we serve. This includes engaging with residents and business owners to understand wider issues and concerns beyond having a reliable internet connection to their property.

“We hope the Moodem is viewed as a legen-dairy moment in the battle to get all corners of the UK connected online.”

For more information, visit voneus.com

Anyone lining up to try one of these innovations is advised to check today’s date. If you’re still keen, check the date again.




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