New Recipe: Tacos, Ice Cream and More as Playa Vista Free Market Center Arrives

 Loqui, Jeni’s Splendid Ice Creams highlight new complex 

By Toi Creel

Tacos, ice cream and more highlight a new dining and retail center in Playa Vista. 

The new Free Market Complex is located at 12751 W. Millennium Drive. It features a variety of stores ranging from goods and services such as flowers, paper, jewelry and more. The company behind Free Market has similar centers in Denver and Downtown Los Angeles. The Playa Vista location will open on May 1. 

In addition to shopping, customers can explore two dining options: Loqui taco shop and Jeni’s Splendid Ice Creams.

Loqui is a northern Mexico taco joint that first opened in Culver City back in 2016 at the Platform. The restaurant first began out of Tartine Bakery as a weekly pop-up in 2013. The menu features a variety of grilled meats including- asada perrones, carnitas, fish tacos, birria and cemitas. Their tacos are served up in homemade flour tortillas charred on the grill and made to order corn tortillas with fresh masa. 

The owners Ari Ampudia and Cameron Wallace hosted several taco pop ups before the restaurant itself had a brick and mortar. Wallace was a popular baker for restaurant Tartine, while Ampudia had been developing tacos and Mexican street cuisine for several years. Loqui’s second location opened November 2019 in the downtown LA Arts District. 

Jeni’s Splendid Ice Creams offers a unique take on soft serve by incorporating buttercream into their recipe. The ice cream is free of artificial flavorings, dyes, or off-the-shelf mixes, stabilizers or emulsifiers. Founder Jeni Bauer had been professionally making ice cream for more than 20 years before opening the shop and had also studied art as well as worked at a bakery, before founding Jeni’s Splendid Ice Creams in 2002. 

You can check out the list of brands at the Free Market Complex below:

  • Alchemy Works
  • County Line Florals
  • Joliet
  • Jeni’s Ice Cream
  • Heyday
  • Loqui
  • Natural Rough
  • Nicholas Konert “Spread        Love” Project 
  • Period Correct
  • Please Do Not Enter
  • Studio C
  • Teressa Foglia
  • Urbanic

According to their website, the Free market is “an ever-evolving collective that develops and markets curated products, services, and experiences by combining incubator strategy with artistic understanding and infrastructure strength.”



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